Specialized in the kids fashion & lifestyle industry

Aoyama/Omotesando, Tokyo, Japan

About Abi Loves

Founded in 2009 with the launch of one of the first kids exclusive online select shops in Japan, presenting brands from all over the world that were new to the market, the company began working together with PR and events presenting and introducing new brands and products.

Coming with background experience from Paris, the company is based in Tokyo, specialising in the kids’ fashion and lifestyle industry. We customise our services to the clients needs as a commercial agent, a Public Relation office with the possibility to promote clients through promotional activities.

Our agency focused on the domestic market with the possibility to extend throughout South East Asia.

Abi Loves services link sales and PR seamlessly to represent brands and artists in the Japanese market.


We work as a Sales Agent for brands and artist from around the world in the Japanese market. Presenting brands via the international trade fair Playtime Tokyo. Our Tokyo-based offices offer services which extend to other regions, according to the clients’ needs bearing in mind customised sales strategies for each brand.


Abi Loves PR introduces clients and products through Public Relations via printed and online media, social media and through events as well as suggested product customization. Working hand in hand with the brands and artists, our PR representation is based on seasonal agreements as well as supporting flash media stunts.


Our motto is to create memories via events for brand awareness through the pleasures of family time. Abi Loves services include artistic direction, concept curation, participant guidance, PR and our VIP guest list. In 2015 we launched our quarterly one day pop up shop concept under the name of SMALL IS MORE , where brands and shops sell and introduce their discounted products in a nice environment. Guests enjoy a full day shopping, attending various workshops hosted by artists and brands and relax with sweet treats.



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