TedX Talk Tokyo Project
Abigail Terrien is a serial social entrepreneur with the good of the planet in mind. She’s started several ventures since moving from Paris to Tokyo in 2003, and markets eco-friendly goods and lifestyles both online and in physical shops such as her popup shop Small Is More in Nakameguro. Abi tells us a bit more about why and how she got started.
What kinds of goods are you bringing to Japan?
What I’ve done through my kids’ online shop Abi Loves was to bring some educational creative products made of natural materials to the market. Some of the clothes are made of organic cotton, but at first it was really hard to get any company interested in producing such goods ecologically. I decided to concentrate on more educational and creative projects for children, because I think that the more creative children are the more curious they will be growing up, and will find their own solutions to problems such as those facing the environment.
Why did you choose Tokyo to launch your newest venture, My Organic City?
Mostly because I live here, and I was missing things I was used to having in my life that also have an impact on our planet. I look at it as one of my missions in life to share what I know, to connect and hopefully create this global community for people by people who have so much interesting knowledge to share that can do us all good. What I’m doing through My Organic City Instagram is recommending healthy, delicious and hopefully organic places to eat, natural products to clean your home with and cosmetics. My main aim is to inspire people so that they change their habits just a little to use cleaner, more eco-friendly products for the sake of their health and the planet’s ecology.
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Testimonials
SOPHIA WATANABE EDSTRAND, SOPHIA 203
Working with Abi was a warm, and personal experience. Every request and idea was always welcomed with a lot of enthusiasm and worked through with great input. The common goal and team work was always very strong, which is a very positive experience.
AKIRA OHSETO, NET LABORATORIES
We highly respect Abi’s background in the fashion industry and European trends. We have received much inspiration from her. We rely on her continuous work and support on PR activations.
KIMMY YAP, MERO WARE
Abi was able to keenly understand our brand and was key in introducing us to the right people. Her involvement and belief in our brand gave us the credibility we needed to get started.
CARMELA FLEURY, ONLINE MAMA VILLAGE
Abi’s charming and genuine spirits are contagious. She gently pours her heart into all that she touches. And anyone who crosses her path, can consider themselves lucky. I’ve always walked away from events with her feeling light, energized and inspired.
SARAH FURUYA, BREAKTHROUGH COACH
Abi is a generous and experienced host who runs lovely, welcoming events in line with mindful luxury and conscious consumption and living. She is always working to become expert in her chosen areas and to becoming more loving in her relationships. Being the Guest Coach at a Find Yourself event with her was a real pleasure.
AYA McCRINDLE, STYLE COACH
It was an honor being able to participate in one of Abi’s workshops (finally)! I thoroughly enjoyed the tlc that she has generously poured into every exercise and the heart-felt sharing which demonstrated her authenticity and inner beauty. I also loved the surprise luxurious gifts she carefully selected from her Asagiri Beauty collection. Highly recommended for anyone who wants to nourish and empower their soul!
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